Tuesday evening, October 11, participants in the Business of Art (BOA) program, joined by a small group of interested friends, gathered at the Chemung Valley History Museum to talk about their artwork and experiences in the program. BOA was sponsored by The ARTS Council of the Southern Finger Lakes (The ARTS) and Southern Tier Economic Growth (STEG). Beginning in January 2011, 26 artists attended ten classes to help build their careers. An exhibit of participants’ artwork can be seen at the Museum through the end of October. Please click here to see photos of the exhibit and the opening reception.
Denny Smith, who facilitated the BOA classes, started things off by thanking everyone for coming, and asked the artists to talk a bit about the program and their experiences in it.
James McCarthy was the first person to speak. He’s a self-taught artist who works in pastel, pencil, and silverpoint. He joined BOA to take his work from a hobby to a job.
Diane Janowski introduced her current work, which is made with dirt from her family farm. She joked about being coerced into joining the program, which gave everyone a good laugh!
Vickie Mike introduced herself. She’s also a self-taught artist, whose work begins with pen and ink on paper. She then imports the work into the computer and makes digital collages from it. She took the class to make connections with other artists and the art community.
Debb VanDelinder is a scanographer who works with natural materials and has been exhibiting for 20 years. She took the class because she wanted to kick her career up a notch. She’s learned how to get her work into galleries, and learned more about the business end of things, which many artists are weak in.
Felicia Poes is a mosaic artist who has been doing this kind of work for 15 years. She’s been selling her work for the past three years or so, and was very interested in the BOA series so she could learn more. She took the NYFA MARK program at the same time.
Vani Akula is a painter who joined the class because she said that there were a lot of things she needed to learn. Vani thanked Denny for sharing his wisdom.
Jennifer Fais is a watercolorist who worked for 30 years as a community planner. She recently retired and took the class because she was ready to “become an artist for real”.
Karen Kucharski is a visual artist and dancer. The work she submitted for the exhibit is related to an Artist à Crossroads grant from The ARTS. She took the class because she sees herself as “the quintessential starving artist, who is really bad at business.” She said she’s trying to figure that out, and taking the class was part of her plan.
Cynthia Hill is a painter and muralist, who has made 75-80 murals throughout the Northeast. She learned over the years how to manage projects, and took the BOA classes to learn how to promote her smaller work.
Betsy Kent has experimented with many different art forms, but her goal after retirement was to focus on watercolor painting. She wanted to learn more about business, and also connect with other artists.
Pat Jackson’s primary medium is pastel. She took the class to focus on the entrepreneurial aspects of being an artist. She said that meeting the other artists was a great benefit of the classes – “it’s nice to be part of a group that supports one another.” The classes were beneficial on how to write an artist statement, learning about galleries, and discerning appropriate business opportunities.
Denny asked the artists if there were specific tools from the course they wanted to speak about. Felicia said that one of the most important has been that she’s learned how to respond with “I am an artist” when people ask her what she does. She said that she didn’t know that potential buyers would be interested in the artmaking process.
Debb learned the value of making personal contact with the client and gallery owner, to present oneself professionally, meet them and talk about the work. After going through the BOA series, she felt that it was very important to visit the gallery in Santa Fe (where she was featured in a show this summer) and talk with the owner. The talk with the owner was very helpful, because she didn’t really understand Debb’s work; now that she does, she has sold some!
An audience member said that it’s wonderful to see artists whose work she’s always admired being more confident and sure of themselves.
Denny asked Cynthia – who came to the program not only as an artist but a gallery director – how the program has affected her gallery work. Cynthia said that the organization that supports the Franklin Street Gallery (The Arc of Schuyler), as a non-arts organization, didn’t understand how to operate a gallery. This program helped Cynthia more professionally manage the gallery, and to assist exhibiting artists to help them be more successful.
Karen said this course has given her a better sense of how to handle contracts. She said that in the past she ended up on the wrong end of contracts, so she wanted to learn how to accept money, and ask for money. She said she now feels more confident in negotiating contracts. Denny recounted a discussion we had in a class about rising gallery commissions, and that in taking control of contract negotiation artists could be fomenting a revolution of sorts. Felicia then talked about wholesale/retail selling of work, and how consignment differs.
James jumped in and talked about how he learned how to value his time, and therefore his work. Cynthia said that artists need to ask themselves “what are you worth? What is your artwork worth?” Young artists may not know how to price their work, or how to choose galleries appropriate to their work.
Jennifer Fais said that the best part of the series was that it helped her learn more about herself and her work, and how to market herself more effectively. The goal-setting and statement writing sessions helped clarify these things.
Jennifer Seaman-Cook introduced herself. She said that she’s worked in a lot of mediums, but is now primarily working in drawing, painting, and fiber arts. She’s trying to balance her artmaking with teaching, and therefore isn’t a fulltime artist.
Jennifer Fais asked about the original goals of the program – if the organizers (STEG and The ARTS) hoped that some of the artists would band together and start a business in downtown Elmira. Denny said that yes, there was that hope, and it still might happen. Denny said that he and Sherri Geary (STEG) are going to look at a building this week, and that a local person has a rowhouse he’s willing to sell to an artist who would be willing to put in some sweat equity.
We then jumped into a discussion about arts development in downtown Elmira and other communities.
Colleen McCall, another BOA participant, introduced herself. She’s a ceramic artist whose passion is figure sculpture, but she also makes pottery. She said she spends about nine months of the year making pottery, and three making sculpture. With teaching, good pottery sales, and her family schedule, it’s difficult to go back and forth between the two. Denny said that Colleen is well-represented at Handwork in Ithaca, and has quite a bit of success this year, getting into some good exhibits.
An audience member asked whether artists other than Karen are exploring controversial themes; Jennifer Seaman responded that she does a lot of feminist work.
Vani said that most of her work deals with Asian-based themes; how do you find galleries that focus on work like this? Denny suggested that she ask her family and friends if they’ve come across galleries in their travels. Also, he suggested that as she does more research, she’ll find phrases that might work better in Internet search engines. Other artists suggested joining professional associations – Felicia belongs to a mosaic artist group, and Debb belongs to a group for scanographers.
Denny put a plug in for the Elmira Regional Art Society, an organization that gets together for social events, holds workshops, and exhibits artwork in various venues throughout the region. The ARTS and Community Arts of Elmira are other good resources.
There was a wide-ranging discussion about upcoming events – check the Regional Arts Calendar at www.eARTS.org for a full listing.
To close, Karen asked Bruce Whitmarsh of the Chemung Valley History Museum to speak a bit about what he’s learned by having artists in the museum. He said that a lot of people have come into the museum who might not otherwise have, and that he looks forward to more collaborations. CVHM is going to work toward being more of a community resource and venue.
A fantastic discussion! Congratulations to the BOA artists, and thank you to everyone who attended! Special thanks to the Community Foundation of Elmira-Corning and the Finger Lakes for its support of this program!